Us and them

Play above audio to listen to a brief talk on this advertisement and what it means. The ad makes it clear that there is a distinct 'us' and 'them' and further makes it clear that there is no hope in change but in new.

See also: Power of positive advertising and They want you to believe in change.

Update

Something not covered in the audio is the use of the term 'add,' in add happiness to your table. Implying that it's not there in the first place! The devil is truly in the details, especially with these covert marketing messages that speak to the human subconscious.