The power of positive advertising

This is a ubiquitous image and message seen on the Gandhi Ashram in India.

Not a day goes by where you're not exposed to it multiple times.

It's a powerful thought and as all Madison Ave. execs know all too well, repeated exposure to an image or message can alter human behavior.

Unfortunately, as we well know, advertising power is typically used in an extremely covert, psychologically manipulative way—that reduces the human being to the level of a guinea pig—to sell product for profit.

Imagine, as is the case in this example, if we used the same advertising power (that makes billions of dollars) to promote human goodness—the difference it could make in our communities and world.